Orange Elephant: a sock shop redesign with real personality
- Sector:
- Retail and e-commerce
- Location:
- Manchester
- Project:
- Shop redesign
The problem
Orange Elephant makes colourful knitted socks, but its shop sat on a stock template that could have belonged to anyone. The homepage led with a stock photo of plain pink socks and a generic “Browse our latest products” headline.
Prices, offers and delivery details were hidden away, and the header was crowded with a long country and currency picker, so visitors had to dig to find out what made the brand special.
What we built
- A bold new homepage that says “Small socks. Big personality.” and puts the real sock designs front and centre
- Clear pricing (£8.50 a pair) and a single “Shop the socks” button in the first screen
- An offers strip showing three pairs for £22 and free UK delivery over £25
- A shop filter for Animals, Fruit, Patterns and Stories across all eleven designs
- A build-your-own bundle: three pairs for £22, five for £35 or seven for £45
- Trust details up front, including 30-day returns