HG Care: a warm, trusted website for a home care provider
- Sector:
- Home care
- Location:
- Stockport
- Project:
- Business website
The problem
HG Care has been caring for families since 2002, but its old website didn't show it. The homepage was a stock photo of hands with the words “HG Care Services”, eight menu links plus social icons, and an “About Us” button as the main next step.
Families looking for care need reassurance and a clear way to get in touch, and the old site offered neither up front.
What we built
- A clear headline: “Compassionate care, in the comfort of home”
- “Request care” as the main button, with the phone number right beside it
- Caring since 2002 and CQC rated Good shown straight away
- A family testimonial, plus DBS-checked and 24/7 reassurance in the first screen
- Navigation trimmed to four clear links, with careers kept easy to find
- Coverage across Manchester, Stockport, Coventry, Trafford, Rochdale and Liverpool, and a simple three-step guide to arranging care